In the field of editorial design there are different formulas that obey to give balance between the author's content and his audience. This formula means that we not only give the content a dignified form but at the same time make it invisible so that the author's voice can be heard within us clearly and smoothly. Depending on the genre of the book, brochure or magazine, etc., the design must respect in its form a whole range of typographical nomenclature, geometric spaces, as well as a graphic art menu that, when used properly, complements the content, turning it into a document of effective communication.